MARKETING
WITH A PURPOSE.
WORK WITH A
POINT OF VIEW.
In a world where everything is fast-paced and going digital, the windows of opportunity close as rapidly as they appear. That is why, in March 2017, when everything fell into just the right place, I ventured out on my own and started ZebraCrossing.World.
ZebraCrossing.World was built on a simple idea: great marketing should not be reserved for businesses with enormous budgets.
We believe businesses deserve access to strategic thinking, strong creative work and digital expertise without having to build an enormous marketing department to get it.
That is why ZebraCrossing.World takes a personal, practical and commercially minded approach to marketing.
Marketing is about more than campaigns. It is about people, relationships and creating opportunities for businesses to move forward.
MEET
EVE.
I am a marketer, strategist, creative and entrepreneur who genuinely enjoys figuring out why people notice some brands and completely overlook others.
My fascination with marketing started long before I had a degree to put behind my name. I was always interested in brands, advertising, jingles, design and the psychology behind why certain messages stayed with you.
Today, that curiosity has developed into a career spanning brand strategy, digital marketing, social media, content, websites, SEO, campaigns and creative direction.
I hold a BCom Honours in Marketing, and I have continued building my skills through additional studies and certifications in digital marketing, SEO and analytics, paid advertising, WordPress, marketing communications, photography and related disciplines.
But qualifications are only one part of the equation.
The other part is knowing how to actually make things happen.
I DON'T JUST
MANAGE THE
AGENCY.
I WORK IN IT.
ZebraCrossing.World works in collaboration with a network of experienced specialists across development, design, copywriting, digital marketing and other disciplines.
But this is not an agency where your project disappears into a department and eventually comes back to you.
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I personally remain hands-on across the work.
I develop strategies.
I write.
I create.
I work on websites.
I develop campaigns.
I get involved in SEO and digital marketing.
I work directly with clients.
I oversee the work that leaves ZebraCrossing.World.
That model allows us to bring in specialist expertise where it makes sense, while keeping the strategic thinking and quality control close to the business.
You get the capability of a larger agency, with the personal attention of working directly with the person who cares about your business.
And because we don't carry the enormous overhead of a traditional agency structure, we can deliver a high level of work at a price that makes sense for growing businesses.
THAT, QUITE HONESTLY,
IS SOMETHING I'M
PROUD OF.
ALL THANKS
TO GOD.
My story did not begin with a silver spoon in my mouth.
I've been through two immigrations, an early divorce at 26, and the challenge of raising my daughter on my own while trying to make ends meet.
I started ZebraCrossing with an old laptop, the qualifications I had worked hard to earn, and a sheer determination to make it work.
I had the degrees behind me, but I couldn't design a website, a brochure or a post. I had the theory, the strategy, years of client service within the marketing agency space, a flair for the written word and a good understanding of social media. That was my starting point.
GOD OPENED
DOORS.
He brought my very first clients. Then came referrals. Then more opportunities. Then growth, both in my career and in the business. At every stage, I have looked back and recognised His hand in the journey.
My greatest ambition has been to use what I have been given to help other people and businesses move forward and, in doing so, to glorify His name.
That belief shapes the way I work.
Whether a client is a large established company or a small business taking its very first steps, they deserve my absolute commitment. I will give their business everything I have, and then some, because their success matters to me.
It shapes my relationships with the people and businesses I work alongside, too. I believe in supporting small businesses, helping where I can, treating people fairly, and paying my suppliers on time. Success should never have to come at the expense of someone else.
Through every closed door, every unexpected opportunity, every client, every referral and every step forward, I believe God was there.
FOR THAT, I WILL ALWAYS BE GRATEFUL.
EVE
MORE THAN
AN AGENCY.
A MARKETING
PARTNER.
ZebraCrossing.World is a full-service marketing agency built around one central idea:
Everything your brand does needs to cross the distance between where you are now and where you want to be.
That might mean building a brand from scratch.
It might mean creating a website that finally represents the quality of your business.
It might mean getting your business found on Google.
It might mean creating social media that people actually want to follow.
It might mean developing a campaign, refining your positioning, creating content, managing paid media or simply figuring out what the hell your marketing should be doing next.
MAKE THE
DREAM
REAL.
Because behind every business is a person with a reason for building it.
A goal. A family. A future. A dream of creating something that works.
I understand that. I've built my own business with those things in mind.
The point is not to do more marketing.
