Google “Small Business Marketing” and you are sure to find thousands of articles pulling you in every direction.
Digital marketing has taken the lead in terms of overall spend and efficiency, but again , where should you start?

Marketing is not just one function- it is a number of separate marketing activities all working together to make a name for your brand, feature your products in a positive light and influence your target market to eventually make the decision to purchase or sign up for your service.

So…how and what to do?

In every situation you start off with a budget and objectives and create a plan to make these two often contradicting variables meet.

The marketing plan

As an owner of my own business I know all too well that money isn’t so freely available when starting out, marketing seems like an expensive activity and maybe, oh maybe you can do it on your own.

True.

Just as there are videos on YouTube guiding you through the process of building your website on your own or 101 on a full digital strategy, there is a reason why professional marketing firms exist. It is similar to the maintenance of your car- you can take it in to a reputable dealer, knowing that you preserve the warranty on your car, maximise its lifespan and can rely on the genuine parts or, you can do the services yourself, what’s the difference? The outcome!

Guess what? Even for the smallest of businesses a marketing plan is essential, but it doesn’t have to cost an arm and a leg.

Google AdWords and Social Media

Are you familiar with the above terms? Social media has evolved and continues to do so every couple of months. When we first started off you could market pretty much every business under the sun with not many restrictions. Now? The algorithms have changed so much that targeting and target market selection is evolving into a separate job.

Did you know that if you are a very new and small business , we could make a budget of R500 work for your AdWords and a social media strategy with a few designs for under R2000?

What’s more, we host private lessons where you can learn how to do your own social media marketing, get all the shortcuts, tips and tricks too!

The cost? Only R300 per hour and tea and coffee will even include some biscuits J

Make a marketing plan that will work for you- we will help you