Marketing – the more things change the more they stay the same
The way we write, read, listen to music and interact with people has changed so drastically over the past couple of decades that thinking back to a typical Millennial’s primary school days, one would be hard-pressed to find much relatable information in terms of what was taught to how we operate in the world today. […]
Best Practices for Digital Marketing in 2021
Planning for a new year always seems like a daunting task; however, you need to be meticulous in your approach and executing your strategic plan. This simple guide below can be of assistance. Do a little prep work- Create a list of what you think you would like to accomplish in the New Year, investigate […]
Successful Marketing Function
A successful marketing function is essential to fundamental growth. An idea does not sell itself automatically; it needs careful planning and execution. ZebraCrossing is a business built for and around the client’s needs. We tailor-make our services to fit your needs and ensure that the outcome is one that yields positive results that are measurable, […]
It’s tough, but we can make it!
Welcome to 2020, where prices are on the rise and employment is a luxury. Tough times. What’s the plan for your business in such a tough economy? Have you sat down and re-evaluated your goals and changed your approach? Marketing budget cuts. Did you know that most businesses make their first budget cuts in their […]
What is Strategy?
Strategy, there are about 3 630 000 000 results when you search the definition of this word. Bruce Henderson’s defines it ‘as a deliberate search for a plan of action that will develop a business’s competitive advantage and compound it’. Based on this, we can conclude that this noun does not simply define an ‘unknown […]
How has marketing changed in 2019?
We live in a constantly changing world, where a piece of news from last night has little to no relevance on this morning; and where digital is no longer the “new thing” it is “THE THING”. Change is good, and often forces one to re-examine the way that one does things. The fast-paced digital world […]
Small business marketing… where to start?
Google “Small Business Marketing” and you are sure to find thousands of articles pulling you in every direction. Digital marketing has taken the lead in terms of overall spend and efficiency, but again , where should you start? Marketing is not just one function- it is a number of separate marketing activities all working together […]
